Team

Rupert Jones

Rupert evaluates, coaches and advises senior leaders navigating complexity and change. He brings over 30 years’ experience leading teams in high-pressure environments, including as a British Army major general and deputy commander of the US-led coalition against ISIS. He has commanded UK forces in Afghanistan, served on the Army’s Executive Board, and led its rapid reaction headquarters until 2022.

Now working across sectors, Rupert supports executives and teams to lead with clarity, resilience and purpose. He has a particular interest in helping leaders through inflection points, combining hard-won insight with practical, grounded support. He also advises international start-ups entering the UK market and works with boards on aligning leadership with strategy.

Rupert holds a BA in History from Reading and an MA from Cranfield. He is a graduate of the UK Defence Academy’s Higher Command and Staff Course, holds a Level 8 CMI Diploma in Strategic Direction and Leadership, and a Practitioner Diploma in Executive Coaching.

Rupert Jones

Rupert Jones

Rupert evaluates, coaches and advises senior leaders navigating complexity and change. He brings over 30 years’ experience leading teams in high-pressure environments, including as a British Army major general and deputy commander of the US-led coalition against ISIS. He has commanded UK forces in Afghanistan, served on the Army’s Executive Board, and led its rapid reaction headquarters until 2022.

Now working across sectors, Rupert supports executives and teams to lead with clarity, resilience and purpose. He has a particular interest in helping leaders through inflection points, combining hard-won insight with practical, grounded support. He also advises international start-ups entering the UK market and works with boards on aligning leadership with strategy.

Rupert holds a BA in History from Reading and an MA from Cranfield. He is a graduate of the UK Defence Academy’s Higher Command and Staff Course, holds a Level 8 CMI Diploma in Strategic Direction and Leadership, and a Practitioner Diploma in Executive Coaching.